| 标题 | Hand Hygiene 2 |
| 广告公司 | Re:Group |
| 广告战役 | Hand Hygiene |
| 广告主 | University of Michigan Health System |
| 品牌 | University of Michigan Hospital |
| Posted | 9月 2004 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | The campaign was a three phase one year internal campaign. A series of three posters, buttons and point of use displays. |
| 哲学 | In order to promote the use of newly installed hand hygiene stations throughout UMHS, we created a series of eye-catching posters to display to employees in the facilities. The campaign was planned as a three-phase, six-month-long rollout. Materials and tools include a set of three posters, dispenser hangtags and small buttons. The creative concept went in the opposite direction of the traditional employees must wash hands before returning to work employing a vibrant comic-strip look and dramatic messaging. The posters were produced using a combination of lithography and thermography to add dimension. During each phase, one of the posters is being strategically placed in 200 locations visible only to professionals throughout the U of M Health System and hangtags on the dispensers are being placed in each patient room (over 800 rooms) and in each clinic exam room. UMHS employees can obtain the matching campaign buttons only by submitting a hand hygiene quiz during each phase. The second phase will begin October 20, 2003 and the third phase is planned for January 2004. |
| 问题 | Ou charge was to develop a creative campaign to remind health care professionals to routinely wash their hands or to use a new hand sanitizer product. |
| 结果 | The campaign is presently underway and is already receiving grass roots acclaim. Over 95 percent of the comments received by the Infection Control and Epidemiology Department have been positive with many citing the campaigns fresh and unique approach. To date, over 350 buttons have been earned by UMHS employees. Jennifer Arndt, infection control staff specialist noted, This promotion is different than anything we have seen...and its working! |
| 媒体类别 | Other Collateral |
| 市场 | 美国 |
| 客户总监 | Liz Conlin |
| 美术指导 | Kyle Felix |
| 创意总监 | Rhonda Huie |