| 标题 | The Way It Was Meant To Be |
| 广告公司 | Hasan & Partners |
| 广告战役 | The Way It Was Meant To Be |
| 广告主 | Ilta-Sanomat |
| 品牌 | Ilta-Sanomat |
| Posted | 6月 2009 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | The Way It Was Meant To Be. |
| 剧情简介 | Ilta-Sanomat is the biggest and oldest daily tabloid in Finland. People were consuming more and more of Ilta-Sanomat online, but at the same time buying less of the paper. So Ilta-Sanomat reinvented the paper to better serve the situation, giving the two medias a role of their own. The web was to tell the news as they happen and let people interact. And the paper was to reveal the stories behind the news and go deeper. And finally we had a package where the web and paper completed each other. The way it should have been from the beginning. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 芬兰 |
| 美术指导 | Mikael Nemeschansky |
| 文案 | Anssi Jarvinen |
| 创意总监 | Eka Ruola |
| 制作公司 | Hobbyfilm |
| 后期制作 | STOPP/STLHM |
| 音效设计公司 | STOPP/STLHM |
| 导演 | Magnus Rehnfors |
| 摄影师 | Kjell Lagerros |
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