| 标题 | The Bond |
| 广告公司 | New Commercial Arts |
| 广告战役 | We’re All In, For Them |
| 广告主 | Battersea Dogs and Cats Home |
| 品牌 | Battersea |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 动物权利、安全及收养 |
| 哲学 | Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world. |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | ‘Home Again’ by Michael Kiwanuka |
| 制作公司 | magna studios |
| 音效设计公司 | 750mph |
| 制作公司 | Making Pictures |
| 广告经理 | Sarah Matthews |
| 广告经理 | Harriet Lancashire |
| 广告经理 | Kate Hopkins |
| 广告经理 | Georgina King |
| 广告经理 | Lizzie Coates |
| 广告经理 | Craig Billing |
| Client Creative Lead | Joe Mateo |
| Founder & CCO | Ian Heartfield |
| 创意团队 | Charlotte Prince |
| 创意团队 | Loriley Sessions |
| 创意团队 | Alex King |
| 创意团队 | Raymond Chan |
| Founder & CEO | James Murphy |
| Head of Client Services | James Derrick |
| 客户总监 | Janki shah |
| 客户经理 | Jeff Baker |
| Founder & CSO | David Golding |
| Senior Planner | John Blight |
| Founder/Head of Production & Operations | Matt Craigie-Atherton |
| 广告公司制片 | Olive Andrews |
| 项目经理 | Kristina Evetts |
| 媒介公司 | Manning Gottlieb OMD |
| Media Executive Director, Client Team | Gerry Ridgway |
| Media Business Director | Jane Ridehalgh |
| 导演 | Hector Dockrill |
| 制片 | Theo Hue Williams |
| 执行制片 | Isobel Conroy |
| Founder/Exec | James Sorton |
| 摄影指导 | Joel Honeywell |
| 1st AD | Paul McCann |
| 制作经理 | Smera Kumar |
| Production Assistant | Nerissa Gomez |
| Production Assistant | Daragh McCann |
| Offline Editing | Stitch |
| Offline Post Producer | Sarah Adewunmi |
| Offline Post Producer | Alice Clarke |
| Offline Editor | Rich Woolway |
| 后期制作 | Electric Theatre Company |
| Online Producer | Oliver Whitworth |
| Grade | Jason Wallis |
| Online/Flame | Bradley Cocksledge |
| Music / Sound Design | Mr. Pape |
| Music Supervision | Chloe Sitton |
| Sound Producer | Tara O’Kelly |
| Sound Engineer | Giselle Hall |
| Dolby Mix | Mike Bovill |
| 摄影师 | Dan Burn-Forti |
| Photographer's Agent | Samantha Thompson |
| Agent Producer | Anna Freeman |
| Retoucher | Marco D’Uva |
| Post-production Producer | Cameron Henry |
| 设计公司 | King-Henry Soho |
| 设计师 | Christian Tunstall |
| 设计师 | Mat Wardle |
| 设计师 | Jasmin Price |
| Artworker | Bradley Baker |