Ross Anderson
Group Account Director at Nice and Polite
London, 英国
标题Lost
广告公司
广告战役 Lobola - Post Office South Africa
广告主 Post Office
品牌 Postbank
Posted8月 2004
行业领域 邮政、快递及送货服务
广告口号 Postbank. For people like you.
结果 Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the ‘Lobola’ TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research ‘Lobola’ was awarded ‘The most liked TV commercial in South Africa in 2003’.
媒体类别 广播
长度
市场 南非
客户总监
Group Account Director
广告经理

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