标题 | Lost |
广告公司 | Saatchi & Saatchi |
广告战役 | Lobola - Post Office South Africa |
广告主 | Post Office |
品牌 | Postbank |
Posted | 8月 2004 |
行业领域 | 邮政、快递及送货服务 |
广告口号 | Postbank. For people like you. |
结果 | Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the Lobola TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research Lobola was awarded The most liked TV commercial in South Africa in 2003. |
媒体类别 | 广播 |
长度 | |
市场 | 南非 |
客户总监 | Ross Anderson |
Group Account Director | Ross Anderson |
广告经理 | Ray Khise |