| 标题 | Handbag |
| 广告公司 | TBWA\NEBOKO |
| 广告战役 | TomTom GO, the Democratization of Car Navigation |
| 广告主 | TomTom International BV |
| 品牌 | TomTom Go |
| Posted | 7月 2006 |
| 行业领域 | 汽车配件与服务 |
| 剧情简介 | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
| 媒体类别 | 平面 |
| 创意总监 | Matthijs Slot |
| 创意总监 | Ernst van Rossen |
| 美术指导 | Mischa Schreuder |
| 美术指导 | Ramon Stalenhoef |
| 客户经理 | Gert Jan Timmer |
| 客户经理 | Corliz de Jongh |
| 客户经理 | Danny van de Wetering |
| 客户主任 | Alexander Ribbink |
| 客户主任 | Stephan van Kruisselberge |
| 客户主任 | Harmen Treep |
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