| 标题 | DJ's Friend |
| 广告公司 | Host Havas |
| 广告战役 | Warren - Virgin Mobile |
| 广告主 | Virgin Mobile |
| 品牌 | Virgin Mobile |
| Posted | 6月 2004 |
| 产品 | Five Cent Text |
| 行业领域 | 个人无线通讯 |
| 广告口号 | Now even more desirable. |
| 剧情简介 | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| 哲学 | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| 问题 | Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would. |
| 结果 | Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 澳大利亚 |
| 战略企划 | Olly Taylor |
| Planning Director | Olly Taylor |
| 广告经理 | Jonathon Marchbank |
| Managing Director | Jonathon Marchbank |
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