| 标题 | Play |
| 广告公司 | Wieden+Kennedy |
| 广告战役 | The Power of Dreams - Honda |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda |
| Posted | 8月 2004 |
| 产品 | Jazz |
| 行业领域 | 轿车 |
| 广告口号 | The Power of Dreams |
| 哲学 | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
| 问题 | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
| 结果 | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 广告经理 | Matthew Coomb |
| Senior Planner | Stuart Smith |
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