Weetabix - "Row"

FCB London

FCB London London, 英国

3872

标题	Row
广告公司	FCB London
广告战役	Energy - Weetabix
广告主	Weetabix
品牌	Weetabix
Posted	5月 2005
行业领域	谷物早餐
哲学	Whilst this is the story of how a change in strategy led to advertising that took Weetabix to the number one spot in the breakfast cereal market for the first time, it is also very much the story of how successful advertising contributes to long-term sales. In 2002 Weetabix adopted a strategy based on Energy to re-assert the brands core role in the fast-changing morning foods market.
结果	As a result a long-loved brand attracted even greater affection and even greater full-priced sales. Within the first full year Weetabixs advertising brought in an incremental £5.42m pushing it past Kelloggs Cornflakes. However, the importance of this paper is that it demonstrates that the initial advertising investment of £5.5 million will account for £31.46 million of Weetabix total value sales within three years. Energetic stuff.
媒体类别	促销与事件
市场	英国
Director of Accountability	Kit Fordham
客户经理	Justin Pahl
客户总监	Louise Burrows
广告经理	Tony Corp