| 标题 | Copacabana |
| 广告公司 | Havas London |
| 广告战役 | Creatures - The Co-operative Group |
| 广告主 | The Co-operative Group |
| 品牌 | Co-Op |
| Posted | 12月 2002 |
| 行业领域 | 零售、分销及餐馆 |
| 广告口号 | We Go Further So You Don't Have To |
| 哲学 | This paper disproves the theory that, in the retail sector, promotion-led campaigns are more effective in generating incremental revenue than brand-led campaigns. |
| 结果 | The Co-op Creatures campaign created genuine warmth for a brand which, against the grocery retail giants, had the disadvantages of unmodernised stores and few newsworthy messages. This translated directly into revenue: between its launch in July 2000 and the end of 2003, on a spend of just £16m, the campaign added £166m directly to the Co-ops turnover, and helped turn the Co-op into the UKs No.1 convenience retailer. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Dave Stansfield |
| 创意总监 | Phil Wilce |
| 客户企划 | Alice Schaffer |
| 广告经理 | Ged Carter |
| Board Planner | Alice Schaffer |
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