| 标题 | KFC Suppertime Stories |
| 广告公司 | Ogilvy South Africa |
| 广告战役 | KFC Suppertime Stories |
| 广告主 | KFC |
| 品牌 | KFC |
| 首次发布日期 | 2017 / 6 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | I must tell you how important reading and the telling of tales is for the younger folk. For children, a love of stories may lead to better-developed reading skills from an early age which will also assist in their academic careers, impart a love of learning and lead to higher grades in every subject. In addition, reading has been found to promote greater maturity, increased discipline and spark curiosity in the world, as well as to an interest in problem-solving and creativity. This tradition of storytelling is being celebrated in KFC’s limited edition campaign, “KFC Suppertime Stories”. The idea is based on a simple concept: “Mealtimes are often disrupted by technology. What if we used technology to bring families together?” The iconic KFC bucket has been given a makeover, with a specially illustrated and laser-cut sleeve which slips over the bucket and may then be removed once you’re at home. Customers are invited to download a special Suppertime Stories smartphone app. Type in a code that is printed on the sleeve, and place the inverted bucket sleeve over the phone, with the torch/flash light facing upwards. Then switch off the lights and let the magic unfold. The smartphone’s light, sound and vibration features are used to enhance the narrated story; the light shines through the laser-cut stencils, projecting shapes onto the ceiling and walls. The stories are based on traditional African folk tales: “Why Hippo Doesn’t Eat Fish”, “Why Mosquito Buzzes in People’s Ears” and “Why Thunder and Lightning Live in the Sky”. These are all stories with strong moral messages and themes such as collaboration, humility, temper management and dispute resolution. |
| 媒体类别 | Packaging Design |
| 长度 | |
| 首席创意官 | Peter Case |
| 执行创意总监 | Mariana O’Kelly |
| 执行创意总监 | Matthew Barnes |
| 创意总监 | Candice Hellens |
| 创意总监 | Robyn Bergmann |
| 创意总监 | Gregory King |
| 创意总监 | Anneke Jacobs |
| 文案 | Candice Hellens |
| 设计师 | Robyn Bergmann |
| 设计师 | Marike Hechter |
| 设计师 | Gregory King |
| 设计师 | Anneke Jacobs |
| 插图画家 | Anneke Jacobs |
| 美术指导 | Moira-Gene Sephton Gous |
| 客户总监 | Lungi Ngobese |
| Account Management | Karen Carr |
| 广告公司制片 | Juliet Curtis |
| 广告公司制片 | Alison Ross |
| 广告公司制片 | Tercia Makhubela |
| 客户经理 | Daniella Block |
| Backend Developer | Chris Marais |
| Backend Developer | Melikhaya Phangwa |
| Frontend Developer | Nicole Jaftha |
| Quality Assurance Manager | Mark Adams |
| Head of Development | Graham Talbot |
| 项目经理 | Stephanie Powell |
| 数字设计 | Marina LeRoux |
| Art Buyer | Emma Hurley |
| Art Buyer | Jane Paoli |
| 制作经理 | Colleen Idle |
| 制作经理 | Johan Dipenaar |
| 导演 | Ross Garrett |
| 制片 | Lyndsay-Jane Barnard |
| 制作公司 | Darling Films |
| 剪辑师 | Evy Katz |
| 剪辑师 | Angela Whitehouse |
| 后期制作 | Blade |
| Grade | Pudding Colour Services |
| Sound Engineer | Louis Enslin |
| Sound Engineer | Theo Potgieter |
| 制作公司 | Produce Sound |
| 插图画家 | Jean de Wet |
| 电影 | Michael Knight |
| Laser Impressions | Gaetano Murolo |
| Chief Marketing Officer (CMO) | Mike Middleton |
| Marketing Director | Thabisa Mkhwanazi |
| Marketing Manager | Hloni Mohope |
| Brand Manager | Lynette Ngwata |
| Digital Marketing Manager | Benjamin Schoderer |
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