| 标题 | Badly Drawn Boy |
| 广告公司 | adam&eveDDB |
| 广告战役 | Fresh / The Guardian Integrated Campaign |
| 广告主 | Guardian Media Group |
| 品牌 | The Guardian |
| Posted | 8月 2004 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| 问题 | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| 结果 | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 客户企划 | Alistair Crawford |
| 客户企划 | Andrew Perkins |
| Econometrician | David Bassett |
| Econometrician | Les Binet |
| 客户经理 | Annabelle Borthwick |
| 客户经理 | Matthew Law |
| 广告经理 | Marc Sands |
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