| 标题 | Lung |
| 广告公司 | DDB Brussels |
| 广告战役 | We need donors - Les Petits Riens |
| 广告主 | Les Petits Riens / Spullenhulp |
| 品牌 | Les Petits Riens / Spullenhulp |
| Posted | 4月 2007 |
| 产品 | Fashion parade |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | We need donors |
| 剧情简介 | The ad shows a heart and a lung made up of clothes. They inform on the fashion show organized by Les Petits Riens / Spullenhulp. |
| 哲学 | As the stylists did, DDB Belgium used second-hand clothes to create a material heart and lung and draw a parallel with donation of organs. |
| 问题 | Les Petits Riens / Spullenhulp is a humanitarian association selling second-hand stuff. In October 2006, they organized for the 4th year in a row a fashion show. The clothes presented during the show are second-hand clothes found at Les Petits Riens and customized by famous Belgian stylists. After the show, they are sold by auction by Sothebys. |
| 结果 | The fashion show was sold out (1600 people) long before the event date.The money collected by this event was used to renovate Les Petits Riens' welcome house. |
| 媒体类别 | 平面 |
| 市场 | 比利时 |
| Graphic Designer | Sébastien Bontemps |
| 创意总监 | Jean-Charles della Faille |
| 美术指导 | Marcel Hulin |
| Graphic Designer | Wilfrid Morin |
| 摄影师 | Marc Paeps |
| 广告经理 | Virginie Samyn |
| 客户主管 | Sabrina Schuller |
| 后期制作 | Bee Factory |
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