| 标题 | A Day to be Aware |
| 广告公司 | Agencia Hermana |
| 广告战役 | A Day to be Aware |
| 广告主 | MACMA |
| 品牌 | MACMA / Donde Quiero Estar / Directorio Legislativo |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | Created by Hermana and produced by Poster for MACMA, Donde Quiero Estar and Directorio Legistativo, this piece shows the whole picture of gender inequalities involved in breast cancer detection and treatments. |
| 哲学 | Marking the occasion of the International Breast Cancer Awareness Day, Hermana, the first Argentine agency created from a gender perspective, developed the new campaign for MACMA, Donde Quiero Estar and Directorio Legislativo. The goal was to change the point of view: what if in addition to telling women to have check-ups and treatments, we ask ourselves what are the barriers they have to face? #ADayToBeAware (#DetectemosLoDemás in the original Spanish version) is a mobilizing video co-created with breast cancer patients and former patients who shared their real stories. The process also had a special focus on incorporating female creatives and director. It was directed by Dana Campanello (Poster), with a diverse casting that included the participation of feminist activists like the plus size model Brenda Mato and actress Dolores Fonzi. |
| 媒体类别 | 互动 |
| 长度 | |
| Founder | Cintia González Oviedo |
| Head of Strategy | Cintia González Oviedo |
| Founder / Executive Creative Director | Melanie Tobal |
| 文案 | Elizabeth Stellavato |
| 美术指导 | Mariela Pettinati |
| 制作公司 | Poster |
| 导演 | Dana Campanello |
| 执行制片 | Mariano Echarri |
| 执行制片 | China Pla |
| Attend Director | Paulina Dana |
| 摄影指导 | Santiago Cantillo |
| 美术指导 | Magdalena Peralta |
| Costume | Greta Ure |
| Post Production Coordinator | Lucia Lamboley |
| 剪辑师 | Daniela Medina Silva |
| Soundtrack | Papamusic |
| Mix | Papapost |
| Colorist | Daniela Medina Silva |
| Colorist | Santiago Cantillo |
| 广告经理 | Victoria Viel Temperely |
| 广告经理 | María Paula Castillo |
| 广告经理 | Mercedes de los Santos |
More Work
SEE ALLParty
- 品牌:
- Bubbaloo Cupido
- 广告公司:
- McCann Buenos Aires
Bike
- 品牌:
- Bubbaloo Cupido
- 广告公司:
- McCann Buenos Aires
Parts
- 品牌:
- MenthoPlus
- 广告公司:
- Leo Burnett Argentina