| 标题 | Family Mode |
| 广告公司 | TBWA\NEBOKO |
| 广告战役 | Family Mode |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | The campaign kicks off with a TVC that follows Cas, a cool 17-year-old who loves to hang out with his friends and go to McDonald's. He orders a Happy Meal and is teased by his friends, but he cherises the storybook and shares it with his sister before she falls asleep. |
| 哲学 | On April 4th, the commercial for the new McDonald’s Family campaign in The Netherlands went live. The campaign touches on a familiar topic: with the everyday hustle and bustle of work, school, sports classes and hobbies, true quality time with family can sometimes get lost. The family restaurant chain is providing more time together by putting both the Restaurants and McDonald's App in "Family Mode”. The campaign was developed in collaboration with creative agencies TBWA\NEBOKO and TBWA\X and is live until June 4th. With this campaign, McDonald's is responding to an increasingly busy society in which quality time with family is becoming scarcer. McDonald’s wants to play a connecting and facilitating role, which is both done in the Restaurants and the McDonald's App, with Family Mode. This part in the McDonald's App is especially built for families and designed for more quality time. Here families can create personal Family Avatars, listen to Happy Meals read-aloud booklets, and play 'Play Mat': a McDonald’s placemat that you can turn into an interactive and educational boardgame by laying your phone on top of it. Roll the dice with your phone and move the pawn around the board. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Pink Rabbit |
| 制作公司 | This Page |
| Photographers | Chris & Marjan |
| 执行创意总监 | Erik Falke |
| 导演 | Ismael Ten Heuvel |
More Work
SEE ALLFamily Mode 3
- 品牌:
- McDonald's
- 广告公司:
- TBWA\NEBOKO
Family Mode 2
- 品牌:
- McDonald's
- 广告公司:
- TBWA\NEBOKO
Family Mode 1
- 品牌:
- McDonald's
- 广告公司:
- TBWA\NEBOKO
Good Times Island
- 品牌:
- McDonald's
- 广告公司:
- TBWA\NEBOKO
Koningsdag
- 品牌:
- McDonald's Nederland
- 广告公司:
- TBWA\NEBOKO
Fashion
- 品牌:
- Hema
- 广告公司:
- Doom & Dickson
Expedition
- 品牌:
- Centraal Beheer Achmea
- 广告公司:
- DDB Amsterdam