| 标题 | On the Couch |
| 标题 (原始语言) | Sul divano |
| 广告公司 | Armando Testa Group |
| 广告战役 | On the Couch |
| 广告主 | Heineken |
| 品牌 | Birra Moretti Zero |
| Posted | 6月 2007 |
| 行业领域 | 非酒精类饮料 |
| 广告口号 | 0% Alcohol, 100% beer |
| 剧情简介 | Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown". |
| 哲学 | Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 意大利 |
| 文案 | Marco Calaprice |
| 客户总监 | Emanuele Cason |
| Other | Carlo De Amici |
| Marketing Director (Client) | Gianluca Di Tondo |
| 客户主管 | Daniela Gorni |
| brand manager (client) | CRISTINA GUSMINI |
| 制作公司制片 | Elena Marabelli |
| 创意总监 | Michele Mariani |
| group brand manager (client) | SIMONE MASE? |
| 导演 | Michele Mortara |
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