| 标题 | Lenin |
| 广告公司 | MullenLowe UK |
| 广告战役 | FT. Completely Effective - FT.com |
| 广告主 | FT.com |
| 品牌 | FT.com |
| 首次发布日期 | 1999 / 1 |
| 行业领域 | 网上金融服务 |
| 广告口号 | ft.completely mad about business. |
| 哲学 | You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent. This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance. It's first clear demonstration of advertising's effectiveness in the new economy. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Greg Delaney |
| 文案 | Greg Delaney |
| 美术指导 | Brian Stewart |
| 广告公司制片 | Abbie McLean |
| 导演 | Kim Tuller |
| 演员/名人 | Vladimir Ilich Lenin |
| 导演 | Geoff Atkinson |
| 制作公司制片 | Kim Tuller |
| 制作公司制片 | Geoff Atkinson |
More Work
SEE ALLBall Pit
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
Happy Dance
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
McDonald's Beef (40s)
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
McDonald's Beef (30s)
- 品牌:
- McDonald's
- 广告公司:
- Leo Burnett
Everyday Rewards
- 品牌:
- The Co-operative Bank
- 广告公司:
- Leo Burnett
Dinosaur
- 品牌:
- Rice Krispies
- 广告公司:
- Leo Burnett