| 标题 | Model |
| 标题 (原始语言) | Modelo |
| 广告公司 | BBDO Argentina |
| 广告战役 | Pressure - Lays |
| 广告主 | PepsiCo Inc. |
| 品牌 | Lay's |
| 首次发布日期 | 2006 / 8 |
| 产品 | Aired Lay's |
| 行业领域 | 鸡尾酒点心 |
| 广告口号 | Lighter, drier and less fat. |
| 剧情简介 | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
| 哲学 | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
| 问题 | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 阿根廷 |
| 创意总监 | Pablo Travieso |
| 文案 | Pablo Travieso |
| 客户主管 | Alejandro Gowland |
| 导演 | Alvaro Hernandez |
| 制作公司制片 | Jacqueline Lijtensten |
| 摄影指导 | Nicolas Trovato |
| 创意总监 | Gonzalo Vecino |
| 美术指导 | Gonzalo Vecino |
| 广告公司制片 | Veronica Zeta |
| 广告公司制片 | Loli García |
| 客户总监 | Nicolás Pimentel |
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