标题 | Swisscom The most hated vending Machine |
Brief | Swisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net. |
广告公司 | HeimatTBWA\ |
广告战役 | Swisscom The most hated vending Machine |
广告主 | Swisscom |
品牌 | Swisscom Mobile Cellular Network |
Posted | 11月 2018 |
行业领域 | 个人无线通讯 |
剧情简介 | Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way. |
媒体类别 | 手机广告 |
创意总监 | Arne Stach |
创意总监 | Malte Bülskämper |
文案 | Franziska-Maria Kaul |
文案 | Fabian Rössler |
美术指导 | Anja Michel |
制作公司 | Rocket Film |
导演 | Tobias Weber |
制作公司制片 | Ricardo Colacurcio |
广告公司制片 | Alexander Münzer |
首席创意官 | Guido Heffels |
首席创意官 | Matthias Storath |
设计 | Marcel Frömming |
客户总监 | Till Hopf |
客户经理 | Kathrin Eiglsperger |
执行制片 | Kerstin Reulen |
电影 | Ralph Baetschmann |
剪辑师 | Andrej Gontcharov |
Grade | Garry Maddison |