| 标题 | Sweet Trick |
| 广告公司 | Ogilvy Chile |
| 广告战役 | Sweet Trick |
| 广告主 | UNICEF |
| 品牌 | UNICEF |
| Posted | 9月 2014 |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | On a Sunday afternoon, in a crowded park in the capital of Chile (Santiago), we planned for a giant man made of cotton candy to appear out of nowhere, drawing the attention of the children and their parents at the park. After the little ones approached the man and irresistibly ate all of the cotton candy, the man behind the costume began to hand out flyer to their parents with the following message: “That´s how easy it is for a pedophile to attract a child. Let´s be alert”. |
| 媒体类别 | 案例研究 |
| 客户经理 | Eric Krohn |
| Copywriting | Felipe Abufhele |
| 美术指导 | Gabriel Izquierdo |
| 文案 | Nicolas Neumann |
| 文案 | Miguel Muñoz |
| 创意总监 | Nicolas Neumann |
| 制片 | Marcela Carcamo |
| 首席创意官 | Cesar Agost Carreno |
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