标题 | Recharge Yourself |
广告公司 | Leo Burnett Brussels |
广告战役 | Recharge Yourself |
广告主 | Samsung |
品牌 | Samsung S6 / S6 Edge |
首次发布日期 | 2015 |
行业领域 | 手机与寻呼机 |
剧情简介 | Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Tom Garcia |
创意团队 | Wout Geysen |
创意团队 | Jurgen Verbiest |
美术指导 | Najate El Achari |
广告公司制片 | Monique Sampermans |
制作公司 | Eckelwood & Visual Teasing |
导演 | Gunter Blokken |
导演 | Renaud Goossens |
Managing Director | Kaat Danneels |
客户总监 | Jeroen Vernelen |
客户主管 | Elodie Pagaud |