felix del valle
首席创意官 at Contrapunto BBDO Madrid
Madrid, 西班牙
标题Shopping Inside Songs - Decifrei
广告公司
广告战役 Shopping Inside Songs
广告主 Magazine Luiza
品牌 Magazine Luiza
Posted6月 2021
行业领域 杂货店、专卖店
哲学 Have you ever thought about having the same microphone used by Iron Maiden's lead singer Bruce Dickinson in the iconic “The Trooper”? Or maybe, buy the same bass from Dua Lipa’s hit “Don't Start Now”? What if it could be possible to listen to your favorite songs and buy the instruments (the same or similar) used by the biggest artists in music? Something that seemed unlikely to happen is now possible, thanks to technology and creativity.

Under the name "Decifrei" (Shopping Inside Songs), the new feature offers a unique shopstreaming experience that combines entertainment with technology. It displays the main instruments on each song while it's playing and, with one click, give users a seamless way to purchase them on Magalu’s e-commerce, the biggest retailer in Brazil. Instantly.
媒体类别 E-Commerce
长度
首席创意官
执行创意总监
执行创意总监
Head of Art
创意总监
创意总监
联合创意总监
文案
文案
文案
美术指导
美术指导
美术指导
美术指导
Operations Director
客户总监
客户主管
媒介总监
制片
制片
制片
制片
制作公司
导演
导演
执行制片
执行制片
制片
制片
制片
客户主管
Animation Director
Animation Director
美术指导
音效制作
动画
Head of Ad Sales & Brand Solutions
Digital Agency
Manager of Brand Content
广告经理
广告经理

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