| 标题 | Warboard |
| 广告公司 | FCB Brasil |
| 广告战役 | Warboard |
| 广告主 | Estadao |
| 品牌 | Estadao |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Joanna Monteiro |
| 执行创意总监 | Fabio Simoes |
| 创意总监 | Marco Monteiro |
| 创意总监 | André Pallú |
| 美术指导 | Carina Caye |
| 文案 | Pedro Furtado |
| 文案 | Sofia Calvit |
| Executive Account Director | Elton Longhi |
| 客户总监 | Anna Sant'Anna |
| 客户经理 | Rafael Cardoso |
| Executive Account Director | Karoline Araújo |
| 项目经理 | Suelen Mariano |
| Creative technologist | Victor Hugo Odo |
| Strategy/Planning | Marcia Neri |
| Strategy Director | Bianca Reame |
| Data Strategy Analyst | Isabella Esteves |
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