| 标题 | Hetero |
| 广告公司 | Marketel |
| 广告战役 | Coffin - COCQ-sida |
| 广告主 | Québec Coalition Against AIDS |
| 品牌 | COCQ-sida |
| Posted | 6月 2004 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Aids - there is no mercy |
| 剧情简介 | A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin. |
| 哲学 | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| 问题 | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 加拿大 |
| 创意总监 | Gilles DuSablon |
| 美术指导 | Stéphane Gaulin |
| 文案 | Linda Dawe |
| 导演 | Dominique Malaterre |
| 客户总监 | Anouk Crevier |
| 广告公司制片 | Sylvie Dubé |
| 剪辑师 | Geoffroy Tremblay |
| 摄影指导 | Nicolas Bolduc |
| 制作公司 | Cinélande & Associates |
| 音效设计公司 | Studio Apollo |
| 音效制作 | Sonart |