| 标题 | The Ingredient of Christmas (English Sub) |
| 标题 (原始语言) | L'ingrédient de Noël |
| 广告公司 | Publicis Conseil |
| 广告战役 | L'ingrédient de Noël |
| 广告主 | Carrefour |
| 品牌 | Carrefour |
| 首次发布日期 | 2021 / 12 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film. |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Strategy Officer | Valérie Henaff |
| 广告公司制片 | Anne Boucher |
| Executive Director | Marie Wallet |
| Music Creative Director | Christophe Caurret |
| 创意团队 | Lucas Bouneou |
| 广告经理 | Nathalie Jacquier |
| 首席创意官 | Marco Venturelli |
| President | Marco Venturelli |
| 客户总监 | Aurelie Fossoux |
| 战略企划 | Christophe Defaye |
| Head of Production | Christophe Ancelet |
| 创意团队 | Eric Esculier |
| 后期制作 | Julien Daniel |
| 客户主管 | Elsa Azar |
| 广告经理 | Jennifer Peyre |
| Frédéric Prados | |
| 导演 | Grimblat Dimitri |
| President | Agathe Bousquet |
| Social Media Strategy | Gautier Rennes |
| 战略企划 | Lydia Tamarat |
| 广告经理 | Caroline Dassié |
| 广告经理 | Charlotte Sophie Boue |
| 执行创意总监 | Jean-François Goize |
| 创意团队 | Maud Robaglia |
| 后期制作 | Clémence Gasnier |
| 音乐作曲家 | Joe Spampinato |
| 后期制作 | Prodigious Paris |
| 音效制作 | Prodigious Paris |
| 制作公司 | Gang Life |
| 后期制作 | BANDAPART |