Spotify - "The Spotify Effect: Digital Poster"

FCB Worldwide

FCB Worldwide New York, 美国

540

品牌: Spotify
国家: 美国

广告主: Spotify

标题	The Spotify Effect: Digital Poster
广告公司	FCB Worldwide
广告战役	The Spotify Effect
广告主	Spotify
品牌	Spotify
首次发布日期	2024 / 4
行业领域	网站（不包括互联网服务供应商）
剧情简介	Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto.
媒体类别	户外广告
长度	45 seconds
首席创意官	Tara O
首席创意官	Michael Aimette
EVP	Tara O
EVP	Gary Resch
执行创意总监	Tara O
执行创意总监	Gary Resch
联合创意总监	Tara O
联合创意总监	Roxane Schneider
联合创意总监	Pieter Claeys
美术总监	Tara O
美术总监	Matthew Sy
美术总监	Jenq Cheng
设计	Tara O
设计	Matthew Sy
设计	Jenq Cheng
创意总监	Tara O
创意总监	Simon Dolsten
Design Director	Tara O
Design Director	Eric Benitez
美术指导	Tara O
美术指导	Victoria Rocha
Designer	Tara O
SVP	Tara O
SVP	Nick Williams
Head of Production	Tara O
Head of Production	Nick Williams
Content	Tara O
Content	Nick Williams
Studio Director	Tara O
Studio Director	Jackie Helfgott
Director of Business Affairs	Tara O
Director of Business Affairs	Janice Katz
SVP	Tara Graff
Group Account Director	Tara O
Group Account Director	Tara Graff
Management Supervisor	Tara O
Management Supervisor	Jessie Gwilt
Chief Strategy Officer	Tara O
Chief Strategy Officer	Todd Sussman
Strategy Director	Tara O
Strategy Director	Kelsey Steele
Strategist	Tara O
Strategist	Michael Schonfeld
动画	Tara O
动画	Andy Kennedy
Designer	Andy Kennedy
创意合伙人	Danilo Boer
Scenic Designer	Simon Fernandes
Art Director / Designer	Vitor Favero
Integrated Producer	Margot Meyerhoff
后期制作	Matt Klein
项目经理	Stefany Garcia