标题 | Integrated Media Channels |
广告公司 | Anomaly |
广告战役 | Amazon Ads |
广告主 | Amazon |
品牌 | Amazon |
首次发布日期 | 2023 / 6 |
行业领域 | 在线零售、网上商店 |
广告口号 | All that, for this? |
哲学 | As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning – thousands of hours of hard work that, unfortunately, can often be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot, viewable here, lies at the heart of the effort. It portrays the development of a campaign for fictional beverage brand ‘Cheri’, showing the hours of strategizing and development that goes into an ad campaign, only for it to run on a billboard that’s blocked by a tree, behind a busy freeway. The video closes out with the text: “All that, for this?” By ending with the image of the obscured billboard, the campaign drives home the message that Amazon Ads offers thousands of alternative premium media placements across integrated platforms, with measurement and analytics tools that make sure your media buy is worthy of all the hard work that goes into creating your campaign. It underscores Amazon Ads’ understanding of the hard work that goes into advertising, positioning it as on par with that of any brand or agency. The work is a lighthearted and self-aware look at what can happen when, despite the stars aligning to bring together strong media, strategy and creative partners, a campaign still ends up in a bad media placement. Moreover, it celebrates the engine that powers the advertising industry day in and day out: its people. Accompanied by three 15-second ads, the campaign is live in France, Italy, Germany, Spain, UK and Canada, and features online video, social media, digital display, and digital audio executions. |
媒体类别 | 互动 |
长度 | |
市场 | 加拿大, 法国, 英国 |
后期制作 | Electric Theatre Collective |
Mix | Wave Studios |
广告经理 | Carly Zipp |
广告经理 | Dipal Shah |
广告经理 | Colin Kikcio |
广告经理 | Alex Andreadis |
广告经理 | Marcellus Neel |
Partner, Chief Innovation Officer | Natasha Jakubowski |
Managing Partner, Head of Media | William de Lannoy |
Innovation Strategy Director | Justin Alsop |
Managing Partner, Executive Creative Director | Seth Jacobs |
创意总监 | Dan Shapiro |
创意总监 | Diego Fonseca |
创意总监 | Giles Clayton |
美术指导 | Jessica Leonard |
文案 | Kat Worrall |
美术指导 | Yianni Tzizifas |
Design Director | Nate Blowers |
Designer | Nani Harakawa |
Head of Account Management | Elektra O’Malley |
Business Director | Rachel Wintle |
客户主管 | Hannah Goehri |
客户主管 | Claudia Giblin |
执行制片 | Bronwen Lonsdale |
Senior Producer | Mateus DeFaria |
制片 | Lily McCann |
制片 | Victoria McMachan |
媒介公司 | Rufus |
Global Managing Partner | Anna Prendergast |
Head of EU Expansion | Simon Smith |
Global Director, Communications Design | Diego Lopez-Vega |
Associate Director | Priya Jain |
Global Manager, Client Advise and Management | Bianca Burkhardt |
Head of Consumer | Harry Moss |
Director, Client Advise Management & Planning | Philip Kreuzer |
Director, Communications Design | Debbie Medeiros |
Business Partner | Claire Sipos |
Client Services Director | Ruth Gutierrez |
Managing Partner | Beatrice Tisot |
制作公司 | ProdCo |
导演 | Ian Pons Jewell |
导演 | Jara Moravec |
摄影指导 | Mauro Chiarello |
执行制片 | Maddi Carlton |
Line Producer | Shirley O'Connor |
剪辑师 | Tobias Suhm |
Assistant Editor | Evan Carp |
Senior Post-production Producer | Kortney Rubottom |
Executive Post Producer | Antonia Vlasto |
Post-production Producer | Samia Ahmed Turner |
后期制作 | Framestore |
Executive Post Producer | Nick Fraser |
Post-production Producer | Catherine May |
Sound Designer | Gregory Caron |
Partner / Mixer | Aaron Reynolds |
Executive Sound Producer | Vicky Ferraro |
Colorist | Luke Morrison |