标题 | Kalle and Lotta |
广告公司 | Volontaire AB |
广告战役 | Reunite old friends |
广告主 | Löfbergs Lila |
品牌 | Lofbergs |
首次发布日期 | 2013 / 9 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | In 1993, good friends Kalle and Lotta did what they love the most; they performed an original choreography in synch with their favorite music. Since then, Kalle kept his dancing shoes on, growing up to make it as a professional dancer. Löfbergs re-united him with Lotta to finish their original choreography twenty years later. |
哲学 | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
媒体类别 | Web Film |
长度 | |
创意总监 | Philip Ahlqwist |
制作公司 | Folke film |
导演 | Filip Nilsson |
后期制作 | Swiss |
广告经理 | Leif Sjöblom |