| 标题 | Reddit - Superb Owl |
| 广告公司 | R/GA California |
| 广告战役 | Reddit - Superb Owl |
| 广告主 | |
| 品牌 | |
| Posted | 4月 2021 |
| 行业领域 | 社区网站 |
| 剧情简介 | In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl. |
| 媒体类别 | 公关 |
| 长度 | |
| 执行创意总监 | Bryan Gregg |
| 执行创意总监 | Chapin Clark |
| 创意总监 | Kevin Koller |
| 联合创意总监 | Kirstie Bones |
| 联合创意总监 | Jocelyn McCanles |
| Senior Copywriter | Scott Steele |
| 美术指导 | Ben Muckensturm |
| Group Director Content Production | Hana Newman |
| Motion Design Director | Felipe Mahalem |
| Content Producer | Janie Penney |
| SVP Managing Director | David Corns |
| Group Director Media Operations | Liz Hart |
| 媒介总监 | Faviana Campbell |
| 媒介企划 | Devon Bremer |
| VP Executive Strategy Director | Yael Cesarkas |
| Strategy Director | Kaitlyn Frysztak |
| MD Client Services | Cara Watson |
| 客户总监 | Parry Rominger |
| VP Executive Production Director | Julie Andrews |
| Group Production Director | Catherine Hughes |
| Senior Producer | Katie Cahill |
| Chief Marketing Officer (CMO) | Roxy Young |
| Senior Marketing Lead | Chen Dong |
| Marketing Specialist | Katie Ambrose |
| Creative Lead | Chris Potts |
| Senior Communications Manager | Nicole Murphy |
| Communications Manager | Allison Day |
| Communications Manager | Emily Yarwood |
| Communications Manager | Nika Dyen |
| Senior Community Manager | Cassidy Good |