| 标题 | eBay Give-A-Toy-Store |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | eBay Give-A-Toy-Store |
| 广告主 | eBay |
| 品牌 | eBay |
| 首次发布日期 | 2011 / 11 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. |
| 媒体类别 | 互动信息亭 |
| 市场 | 美国 |
| 美术指导 | Brad Kayal |
| 文案 | Kelly Diaz |
| 创意总监 | Lee Einhorn |
| 执行创意总监 | Will McGinness |