标题 | Chamber Of Fear |
广告公司 | R/GA |
广告战役 | Chamber Of Fear |
广告主 | Nike |
品牌 | Nike |
Posted | 6月 2005 |
产品 | Footwear |
行业领域 | 运动鞋 |
剧情简介 | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
媒体类别 | 互动 |
市场 | 美国 |
更多信息 | awards.web.rga.com/2005/chamber_of_fear_lj.html |
美术指导 | Chris Dowling |
文案 | Jason Marks |
文案 | Scott Tufts |
设计师 | Mikhail Gervits |
设计师 | Joseph Cartman |
技术总监 | Chuck Genco |
制片 | Matt Howell |
制片 | Shawn Natko |
导演 | Todd Kovner |