标题 | Nike Lab Holiday 04 |
广告公司 | R/GA |
广告战役 | Nike Lab Holiday 04 |
广告主 | Nike |
品牌 | Nike |
Posted | 6月 2005 |
行业领域 | 运动鞋 |
剧情简介 | NIKELab.com is a showcase for NIKEs most innovative footwear and a collaborative digital installation gallery where leading artists from around the world create engaging experiences that push the boundaries of whats possible on the Web. While the Mayfly experience focuses on two artists celebrating the process of creating a simple, lighter shoe, the NIKE Free experience was a collection of reflections on the observation of nature as a means to understand and inspire creativity. In Restoration, 3D and Flash animation create a construction environment where users can interact with and learn about the restoration of NIKEs first cross-training sneaker. |
媒体类别 | 互动 |
市场 | 美国 |
更多信息 | www.NIKELab.com |
美术指导 | Jerome Austria |
文案 | Jamie McPhee |
文案 | Thomas Pettus |
文案 | Josh Bletterman |
设计师 | Phil Lubliner |
设计师 | Elena Sakevich |
设计师 | Mikhail Gervits |
设计师 | Gui Borchert |
制片 | Matt Howell |
制片 | Jennifer Allen |
导演 | Kazz Ishihara |
导演 | Can Misirlioglu |