| 标题 | Driveaway |
| 广告公司 | BBDO Atlanta |
| 广告战役 | For People With MS Every Day Is A Challenge - National Multiple Sclerosis Society |
| 广告主 | National Multiple Sclerosis Society |
| 品牌 | National Multiple Sclerosis Society |
| Posted | 5月 2004 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | For People With MS Every Day Is A Challenge |
| 剧情简介 | Implies the physical limitations and eventual debilitation that a Multiple Sclerosis victim faces. |
| 哲学 | Our creative effectively portrays the challenges faced by victims of Multiple Sclerosis by comparing the everyday to the extraordinary. To wit, "Driveway" shows how a simple task, such as walking to the end of the driveway, requires a herculean effort for those dealing dealing with MS. |
| 问题 | Public knowledge regarding the challeneges faced by those afflicted with Multiple Sclerosis is extremely low. With this campaign, we wanted to take awareness of the disease away from the periphery and put it squarely on society's conscious. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 执行创意总监 | Bill Pauls |
| 创意总监 | Al Jackson |
| 美术指导 | Steve Andrews |
| 文案 | Carlos Ricque |
| 摄影指导 | Tibor Nemeth |
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