Zoltán Simon
创意总监 at Café Communications
Budapest, 匈牙利
标题Waiter
广告公司
广告战役 Waiter
广告主 Volkswagen
品牌 Volkswagen
Posted8月 2003
产品 New Polo
行业领域 轿车
哲学 We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it.
问题 The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector
媒体类别 电视
长度
创意总监
文案
美术指导
摄影指导
导演
制作公司
音乐

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