标题 | Waiter |
广告公司 | DDB Budapest |
广告战役 | Waiter |
广告主 | Volkswagen |
品牌 | Volkswagen |
Posted | 8月 2003 |
产品 | New Polo |
行业领域 | 轿车 |
哲学 | We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it. |
问题 | The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector |
媒体类别 | 电视 |
长度 | |
创意总监 | Zoltán Simon |
文案 | Zoltán Simon |
美术指导 | Tibor Varga |
摄影指导 | Gyula Pados |
导演 | Béla Paczolay |
制作公司 | Filmpartners |
音乐 | Robert Hrutka |