| 标题 | Lipstick |
| 标题 (原始语言) | Rouge à lèvres |
| 广告公司 | Libre MullenLowe |
| 广告战役 | The Experts - Unilever |
| 广告主 | Unilever |
| 品牌 | Sun |
| 首次发布日期 | 2004 / 12 |
| 产品 | Sun Tablets 3 in 1 |
| 产品 (原始语言) | Sun tablettes 3 en 1 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 广告口号 | Sun. The dishwashing expert |
| 广告口号 (原始语言) | Sun. L'expert du lavage en machine |
| 剧情简介 | SUMMARY After inventing the dishwasher detergent market in the 70’s, Sun suffered a 20-year decline in market share, following the normalization of the market. As the market became more competitive, brands became more aggressive and were exposed to a risk of commoditization. The challenge was to re-create a differentiation to re-establish the leadership of Sun and to give value to the market as a whole. “The Experts” campaign not only succeeded in stabilizing market share and reversing the downward trend (growth in all key markets), but also clearly re-assessed the Brand’s hegemony in key markets. |
| 剧情简介 (原始语言) | Un homme se met du rouge à lèvres dans les toilettes. Quand il retourne dans son laboratoire, tout le monde est surpris en le regardant. En fait, c'est l'expert Sun qui est si absorbé par les tests de ses produits qu'il crée une situation absurde |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 荷兰 |
| 创意总监 | Aad Kuijper |
| 文案 | Patrick De Zeew |
| 导演 | Yani |
| 广告公司制片 | Corinne Joly |
| 客户总监 | Magali Bergeroux |
| 制作公司 | Hamster Publicité |
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