Guan Hin Tay
Creative Chairman at BBDO Singapore
Singapore, 新加坡
标题9x16 Stores
广告公司
广告战役 9X16 Stores
广告主 Visa International
品牌 Visa
Posted5月 2021
行业领域 信用卡
问题 Small businesses were hit the hardestWith the inability to continue business during government mandated lockdown periods and the over-reliance on physical transactions, local businesses were hit particularly hard during COVID-19.Since Small and Medium Businesses (SMBs) account for 99% of all business in Singapore, their recovery will be crucial to the recovery of Singapore’s economy.Accelerated preference for digital paymentSince COVID, 70% of Singaporeans have increased online purchases and mobile shoppers have also increased from 41% pre-COVID to an astounding 93% during COVID.Visa needed to help small businesses go onlineWe recognized that for small businesses – it was digitizing or perish. A fundamental tenet of going from bricks-to-clicks is acceptance of digital payments. That’s where we can help.
媒体类别 手机广告
长度
首席创意官
联合创意总监
文案

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started