| 标题 | Toon Disney Europe Identity Package |
| 广告公司 | Razorfish |
| 广告战役 | Toon Disney Europe Identity Package |
| 广告主 | Walt Disney |
| 品牌 | Toon Disney |
| Posted | 4月 2004 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | An on-air identity package and website for Toon Disney Europe. |
| 哲学 | SBI.Razorfish designed the Toon Disney logo and created all the brand identity elements for the European TV channels (on-air, off air and online). The new logo was cast as the star of an inventive on-air package consisting of a series of adventures in a futuristic Toon Disney world. SBI.Razorfish extended the brand's reach by redesigning the Toon Disney website to incorporate core elements from the new on-air package. The original music and the signature sound design wraps the brand experience across the different screens, creating a consistent look and feel for kids. |
| 问题 | Toon Disney came to SBI.Razorfish to create a consistent brand experience that would extend across all channels and take their audience to new heights. |
| 媒体类别 | Packaging, Branding & Design |
| 市场 | Europe |
| 创意总监 | Carlos Ferreyros |
| 动画 | Ariel Eroles |
| 动画 | Alejandro Melguizo |
| Graphic Designer | Alejandro Melguizo |
| Graphic Designer | Ariel Eroles |
| 3D Graphics | Walter Lubinski |
| 执行制片 | Jane Friesen |
| 制片 | Katie Manning |
| 制片 | Paul Schneider |
| 2D Animator | Ian Freeman |
| Project Coordinator | Erika Pietch |