Macy*s - "Yes, Virginia The Musical"

J. Walter Thompson New York

J. Walter Thompson New York New York, 美国

9704

标题	Yes, Virginia The Musical
广告公司	J. Walter Thompson New York
广告战役	Yes, Virginia - Macy's
广告主	Macy's, Inc.
品牌	Macy*s
Posted	6月 2013
行业领域	百货公司、超市
剧情简介	Macy’s is America’s biggest department store chain, famous for huge holiday spectacles. But with 798 stores, they struggle to connect with families in local markets. So this Christmas, we kicked off a new holiday tradition that would support drama programs in schools across the country. For the 2012 holiday season, we created a new tradition for school stages across the country. “Yes, Virginia: The Musical”, a brand-new show based on Macy’s beloved animated Christmas special. No rights. No royalties. Any school in America could put on the show—free. In the end, more than 1300 schools all across the U.S. staged the new musical.
媒体类别	案例研究
长度	132 seconds
首席创意官	Jeff Benjamin
执行创意总监	Matt MacDonald
创意总监	Craig Love/Shayne Millington
文案	Justine Cotter
美术指导	Raihna Halim/Ben Chiang
Business Director	Claire Capeci
客户总监	Angela Rebong Brown
制片	Robin Feldman/Margaret Mclaughlin
项目经理	Lindsey Allen
Other	Macy's Marketing/Macy's Media/Macy's Media Relations/Macy's.com