| 标题 | Sorry |
| 广告公司 | J. Walter Thompson Israel |
| 广告战役 | Sorry |
| 广告主 | Voluntry Organization |
| 品牌 | Voluntry Organization |
| Posted | 4月 2004 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Elderly people asking for the governments forgiveness for being alive and becoming a burden on society and on the governments budget |
| 哲学 | The strategy is about twisting the expected bringing the elderly population to the front in a powerful and dignified position instead of showing their miserable situation. Not only they have a word to say, they express their voice loud and clear. They should not be left behind just because their glory days are over. The government should gratify their contribution to society, giving them their basic rights respectful life. |
| 问题 | The government cuts budgets across all sectors and demographics. As a result, the elderly rights are about to be dramatically hurt. Unlike other demographics, they dont have a loud, powerful voice to fight for their rights. This ad is about bringing the elderly rights to the publics agenda in order to express their protest. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 以色列 |
| 后期制作 | Gravity |
| 执行创意总监 | Yoram Dembinsky |
| 美术指导 | Ori Ganot |
| 文案 | Omer Noy |
| 客户主管 | Sharon Ben David |
| 导演 | Ayelet Menahemi |
| 摄影师 | Dani Snieor |
| 剪辑师 | Rony Eisemann |
| 音乐 | Ofher Meiri |
| 制作公司制片 | Ariel Pridan |
| 制作公司制片 | Shosh Carmeli |
| 制作公司 | Paradiso |
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