| 标题 | A New Dimension In Search |
| 广告公司 |
True North Inc.
|
| 广告战役 |
A New Dimension In Search
|
| 广告主 |
ThomasNet.com
|
| 品牌 |
Product Search
|
| 首次发布日期 |
2011 / 4
|
| 行业领域 | 搜索引擎
|
| 广告口号 | A New Dimension In Search |
| 剧情简介 | ThomasNet.com launched its new product finder and wanted to preview it at upcoming trade shows. This is big news for anyone who sources and buys industrial products and services, because this new tool transforms the sourcing discovery process. It’s a new dimension in product search, and we created an equally dramatic trade show experience. Direct mail with 3-D glasses invited attendees to stop by the booth to get their 3-D picture taken in another dimension—and to preview product finder. An email connected to a landing page was waiting for attendees when they got back to the office inviting them to a private trial of the service and to give feedback. |
| 结果 | The photo participant email version performed ridiculously well – 153.73% click total/opened. Attendees not only clicked, but either clicked multiple times or forwarded to colleagues. |
| 媒体类别 |
Trade Show Booth
|
| 创意总监 |
Daniel Brown
|
| 文案 |
Sean Sullivan
|
| 美术指导 |
Maryah Arangio
|
| 客户总监 |
Matt Brown Brown
|
| 客户主管 |
Katie Quigley
|
