标题 | Tomorrow's News |
Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
广告公司 | BBDO New York |
广告战役 | Tomorrow's News |
广告主 | Sandy Hook Promise |
品牌 | Sandy Hook Promise |
Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
媒体类别 | Web Film |
客户企划 | Ben Bass |
广告公司制片 | Molly Ross |
广告公司执行制片 | Julian Katz |
创意总监 | Peter Alsante |
文案 | Tom Kraemer |
客户企划 | Michael Schonfeld |
Worldwide Chief Creative Officer | David Lubars |
首席创意官 | Greg Hahn |
联合创意总监 | Bianca Guimaraes |
客户总监 | Lindsey Cash |
客户总监 | Cailin Gibbons |
制作公司 | Smuggler |
导演 | Henry-Alex Rubin |
Line Producer | Cat Restepo |
执行制片 | Patrick Milling-Smith |
执行制片 | Brian Carmody |
执行制片 | Drew Santarsiero |
摄影指导 | Nathan Wilson |
剪辑公司 | Work Editorial Inc |
剪辑师 | Ben Jordan |
Assistant Editor | Winter Brihn |
后期制作 | Blacksmith NY |
Grade | Company 3 |
Colorist | Tim Masick |
音频后期制作 | Heard City |
Mixer | Eric Warzecha |
Sound Producer | Andrea Lewis |
Sound Producer | Sasha Awn |