| 标题 | Sad Face |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | All Day Breakfast |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 食品 |
| 剧情简介 | McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.” |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | John Hansa |
| 战略企划总监 | Lance Koenig |
| Managing Director | Rich Stoddart |
| 执行制片 | Denis Giroux |
| 创意总监 | Brian Siedband |
| 创意总监 | Gordy Sang |
| 创意总监 | Tony Katalinic |
| 客户总监 | Josh Raper |
| 制片 | Beth Dolnick |
| Talent Manager | Linda Yuen |
| Business Manager | Shirley Costa |
| Managing Director | Catherine Davis |
| 美术指导 | Jill Solarczyk |
| 文案 | Leigh Kunkel |
| Talent/Actors | Regina Gomez |
| 音乐制作人 | Alec Stern |
| 客户总监 | Jennifer Klopf |
| 客户主管 | Richard Henderson |
| Assistant Account Executive | E Yiwei Zhu |
| 客户经理 | Sue Rickey |
| 战略企划总监 | Anca Rhone |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 后期制作 | Cutters |