| 标题 | Trako Board (French) |
| 广告公司 | BBDO Canada |
| 广告战役 | Word Play - Pepsi |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi |
| Posted | 7月 2009 |
| 行业领域 | 软饮料，奎宁水 |
| 广告口号 | Here, it's Pepsi |
| 广告口号 (原始语言) | ici c'est Pepsi |
| 剧情简介 | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| 哲学 | Billboard and superboard ads in Quebec feature the evolution of the Pepsi brand with the original Pepsi cap on the left, a refresh logo in-between (two arrows pointing forward and backward to form a circle) followed by the new Pepsi logo on the right. Ici cest pepsi (Here, its Pepsi) appears at the bottom. Online, the website icicestmieux.com asks Quebecers to join others who are doing their part to brighten our world, and share their gestures by posting a picture or video to the site. The idea is that one small action can often change everything and ultimately create a movement of spreading joy. |
| 问题 | In Quebec, Pepsi is celebrating its 75th anniversary. There, the campaign centres around the evolution of Pepsi over the course of 75 years and delivers a retrospective look at the provinces heritage with the brand. |
| 媒体类别 | 户外广告 |
| 市场 | 加拿大 |
| 创意总监 | Ian MacKellar |
| 文案 | Craig McIntosh |
| 美术指导 | Jaimes Zentil |
| 广告公司制片 | Christie Gawenda |
| 制作公司 | Ricochet |
| 制作公司 | SGL Studio - Built Productions |
| 战略企划 | Ed Caffyn |
| 客户经理 | Tim Welsh |
| 客户经理 | Sheng Sinn |
| 客户经理 | Katie Lynn |
| 客户经理 | Jill Patterson |
More Work
SEE ALLFCB + Canadian Down Syndrome Society Long Term Partnership
- 品牌:
- Canadian Down Syndrome Society
- 广告公司:
- FCB Canada
Runner 321 (board)
- 品牌:
- Adidas
- 广告公司:
- FCB Canada
Runner 321
- 品牌:
- Adidas
- 广告公司:
- FCB Canada
NXT LVL
- 品牌:
- BMO
- 广告公司:
- FCB Canada
Mindsets
- 品牌:
- Canadian Down Syndrome Society
- 广告公司:
- FCB Canada