| 标题 | Glass Legs 3 |
| 标题 (原始语言) | Mizuno Vidro 3 |
| 广告公司 |
AlmapBBDO
|
| 广告战役 |
Mizuno Glass
|
| 广告主 |
Alpargatas
|
| 品牌 |
Mizuno
|
| 首次发布日期 |
2003 / 3
|
| 产品 |
Mizuno Wave
|
| 行业领域 | 鞋类
|
| 广告口号 | Mizuno Wave. The world's best impact absorption technology. |
| 广告口号 (原始语言) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| 剧情简介 | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| 哲学 | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| 问题
| Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| 媒体类别 |
杂志
|
| 市场 | 巴西 |
| 创意总监 |
Tales Bahu
|
| 创意总监 |
Luiz Sanches
|
| 文案 |
Sophie Schoenburg
|
| 文案 |
Gustavo Sarkis
|
| 美术指导 |
Roberto Fernandez
|
| 客户总监 |
Fico Meirelles
|
| 客户主管 |
Cristina Chacon
|
| 摄影师 |
Claus Stellfeld
|
| 广告公司制片 |
José Roberto Bezerra
|
