| 标题 | Poor Sausage |
| 广告公司 | Ogilvy Germany |
| 广告战役 | Poor Sausage |
| 广告主 | Kraft Foods, Inc. |
| 品牌 | Kraft Ketchup |
| Posted | 1月 2003 |
| 产品 | Red Hot Mexican Ketchup |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | A grilled sausage is lyong on a plate. Then the Kraft Red Hot Mexican Ketchup comes into view. At the sight of this super-hot ketchup the sausage becomes frightened, and waves the white flag to surrender. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 德国 |
| 创意总监 | Anna Kohlhaupt |
| 创意总监 | Patrick They |
| 文案 | Renate Maus |
| 美术指导 | Julia Schäfer |
| 文案 | Julia Schäfer |
| 美术指导 | Renate Maus |
| 后期制作 | TVT Postproduction |
| 广告公司制片 | Julia Franzke |
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