| 标题 | Show Us Your Pizza |
| 广告公司 | CP+B |
| 广告战役 | Show Us Your Pizza |
| 广告主 | Domino's Pizza |
| 品牌 | Domino's Pizza |
| Posted | 7月 2011 |
| 行业领域 | 食品 |
| 广告口号 | What You See Is What We Give |
| 哲学 | For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help. |
| 媒体类别 | 互动 |
| 集团创意总监 | Tony Calcao |
| 创意总监 | Craig Miller |
| 创意总监 | John Kieselhorst |
| 联合创意总监 | Andrew Lincoln |
| 联合创意总监 | Matt Talbot |
| 首席创意官 | Rob Reilly |
| 首席创意官 | Andrew Keller |
| 首席创意官 | Jeff Benjamin |
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