| 标题 | Could Have Been Worse |
| 广告公司 | TRY/Apt |
| 广告战役 | Could Have Been Worse |
| 广告主 | Norwegian Association of the Blind |
| 品牌 | Norwegian Association of the Blind |
| 首次发布日期 | 2013 / 4 |
| 产品 | Admission for guide dogs |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | it could have been worse. It's just a horse we want to bring |
| 剧情简介 | We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog. |
| 哲学 | To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind. |
| 问题 | A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law |
| 结果 | To early to say, but a lot of focus already |
| 媒体类别 | 电视 |
| 长度 | |
| 文案 | Øystein Halvorsen |
| 美术指导 | Karin Lund |
| 导演 | Magnus Martens |
| Producer | Hugo Føsker |
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