BT Sports - "Digital Dash"

Wunderman Thompson UK

Wunderman Thompson UK London, 英国

奖项

3616

品牌: BT Sports
国家: 英国

广告主: BT

标题	Digital Dash
广告公司	Wunderman Thompson UK
广告战役	Digital Dash
广告主	BT
品牌	BT Sports
Posted	12月 2020
行业领域	个人无线通讯
剧情简介	On March 20th 2020, every school in the UK shut its doors. Class dismissed, exams axed and the biggest event of the school year – sports day – cancelled.With an ambition to upskill the nation for a digital future and provide a level playing field for all, BT took sports day – a key cultural event in the UK – online.With over 65% of future jobs yet to be defined, BT’s Digital Dash app – developed alongside education professionals – turned school sports day into a vital, completely free learning tool.Kids created their avatar and competed in challenges that taught them about algorithmic and sequential thinking, developing invaluable computational skills as they raced towards the live YouTube final – hosted by Reggie Yates and Dame Kelly Holmes.Digital Dash was more popular than Star Wars, Worms and Tomb Raider, played over 156,000 times and reached more then 30 million people across the UK.
媒体类别	Applications
首席创意官	Steve Aldridge
创意总监	Richard Morgan
创意总监	Christopher Mckee
创意团队	Matthew Benney
创意团队	Brendan Howell
Business Director	Ruth Fidler
客户总监	Esther Davies
客户经理	Katy Smart
客户经理	Stacey Harris
Strategist	Antonina Mullen
Data Strategist	Andy Terry
制作公司制片	Suzanne Moules
制作公司制片	Dan Verrier
制作公司制片	James Wilson
设计师	Matthew Jacobs
设计师	Tyler Hendy
设计师	Conor Bevan
文案	Nathan Burley
Tech Developer	Julian Pool
Senior Project Manager	Robert Murray