| 标题 | The Best Luck Is Created |
| 广告公司 | MVBMS Fuel Europe |
| 广告战役 | The Best Luck Is Created |
| 广告主 | Volvo |
| 品牌 | Volvo |
| Posted | 6月 2005 |
| 行业领域 | 汽车 |
| 剧情简介 | Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day V70 experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real-life challenges. Provoke brand reappraisal by exposing consumers to the reality of the modern V70 experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: high income families with busy active lives who give priority to leisure activities with family and friends. They seek both physical and mental challenges in life. |
| 媒体类别 | 互动 |
| 市场 | 荷兰 |
| 更多信息 | www.prize-entry.com/volvo/digitalspots/v70/ |
| 创意总监 | Lorenzo Rita |
| 美术指导 | Bertrand Fleuret |
| 美术指导 | Vivian Walsh |
| 文案 | Lorenzo Rita |
| 客户主管 | Sascha Hartung |
| 客户主管 | Simon Pride |
| 制片 | Dave Evans |
| 导演 | Lance Bangs |
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