| 标题 | Fat Lady |
| 广告公司 | D'Arcy Romania |
| 广告战役 | Fat Lady |
| 广告主 | Eurocafe SA |
| 品牌 | Murfatlar |
| Posted | 4月 2004 |
| 产品 | Rai de Murfatlar |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Heaven. By Murfatlar. The Angel's sweet reward |
| 剧情简介 | A guardian angel gives an unwillingly and oily massage to his fat gipsy looking mistress. |
| 哲学 | When the odds are definitely against you, there is only one sweet reward: the angel's divine beverage. The whole concept is based on the fact that the product is a blend of sweet wines. So the name that came out was "Rai", by Murfatlar (traditional Romanian producer). "Rai" means "Heaven" in English and there is an old romanian saying used when somebody is really enjoying something: "You feel like beeing in Heaven". So the wine's name was "Heaven by Murfatlar", which led us right to the concept around the Guardian Angels and their sweet heavenly rewarding glass of wine, after a hard day's "work". |
| 问题 | Everybody has a guardian angel, stuck for life with its human to guard and doing his best to please him. Finally, the angel becomes slave of the human. Than, what's in it for the angels? |
| 媒体类别 | 杂志 |
| 市场 | 罗马尼亚 |
| 创意总监 | Mihai Coliban |
| 美术指导 | Mihai Coliban |
| Graphic Designer | Mihai Coliban |
| 摄影师 | Cosmin Gogu |
| 客户总监 | Paula Hotea |
| 文案 | Silviu Padurariu |
| 演员/名人 | Ilie The Angel |
More Work
SEE ALLNew Year
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group
Christmas
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group
Birthday
- 品牌:
- Alka Seltzer
- 广告公司:
- BBDO Russia Group