| 标题 | Indian Rug |
| 广告公司 | Deutsch NY |
| 广告战役 | Life More Interesting - Pier 1 |
| 广告主 | Pier 1 Imports |
| 品牌 | Pier 1 Imports |
| 首次发布日期 | 2005 / 3 |
| 产品 | Imported decorative home furnishings and gifts |
| 行业领域 | 零售、分销及餐馆 |
| 广告口号 | Pier 1. Life more interesting. |
| 剧情简介 | Unveiling a new tagline, "Life More Interesting," the campaign spotlights the authenticity and value of Pier 1's brand. |
| 哲学 | "Pier 1's merchandise will be the celebrity in every ad," said Phil Schneider, Pier 1's Executive Vice President of Marketing. "We wanted to focus on what makes Pier 1 unique, and this new campaign puts the spotlight on our exclusive product assortment. Pier 1's strategic initiatives are currently underway, and implementation will continue throughout the next fiscal year. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 音效设计公司 | Sound Lounge |
| 广告公司制片 | Bruce Andreini |
| 创意总监 | James Baldi |
| 创意总监 | Bryan Black |
| 广告公司制片 | Alison Curtain |
| 执行创意总监 | Kathy Delaney |
| 广告公司制片 | Jim Frame |
| 文案 | Nathan Hunt |
| 制作公司 | Filmtechnara |
| 后期制作 | STOPP/STLHM |
| 音乐公司 | Compound |
| 特效 | The Ebeling Group |
| 摄影指导 | Tara Striano |
| 音效 | Glen Landrum |
| 导演 | Jonas Odell |
| 摄影指导 | Göran Hallberg |
| 制作设计师 | Robert Boman |
| 执行制片 | Sussi Granlof |
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